“Sujit and his team at ‘Eat Creatives’ are awesome as far as originality and creativity are concerned. He came to our office at Nagaland and personally designed for our range of Anghya organic products. We are very happy with his designs and process. Very international!”
Mr. Richard Belho
World Famous Bamboo Architect,
Director & Founder, Zynorique
Kohima, Nagaland – India.
Roles and Responsibility
Story Design | Brand Identity | Tagline | Brand Language | Product Photography | Apparel Design | Packaging | Branding | Retail Collateral & Brand Launch Event.
Brief:
ANGHYA is brand developed by the Department of Under Developed Areas (DUDA) mainly for Eastern Nagaland. Anghya means the Queen. Anghya intends to be a brand for helping the people of Eastern Nagaland by Providing Retail Spaces – Anghya Outlets, Providing Logistic Network Connections and Market Linkages. Creating an Anghya Brand for Premium Organic Products of Nagaland.
Brand Design Story
Challenges:
Nagaland is soulful tribal state, their organic is pure and best quality products. Clients want represent their product with 100% Tribal touch and very international look.
Drawing Board:
State Nagaland placed on mountains. and their land having very special soil to produce organic products, they have different folk art, jewelry they have different culture apart from various tribal. they producing mostly rice with best taste ever.
Concept Behind Logo:
The Logo representing here Nagalands Culture, weather, farmer, organic, tribal, folk-art, routine work and their look and feel.
Brand Language Development.
The ANGHYA brand was officially launched by the Hon’ble Governor & Hon’ble Chief Minister of Nagaland on 26th January 2019
at Secretariat Complex, Kohima.
