“I had the pleasure of working with sujit and team eat creatives as they created a brand identity design for my company. Not only does sujit have a great eye for design and conception he is very accommodating, patient and gives honest helpful feedback. He did not skip a beat when i requested a change in direction during the process. The brand is exactly what i envisioned! I would not hesitate to work with or recommend sujit and his team to anyone in need of great service!”


Mr. Nidhish Anand
Director – Triple Nine Jewellery &
Koncept Jewellery Pvt. Ltd.
New Delhi, India

Roles and Responsibility

Brand Identity  |  Tagline  |  Brand Language  |  Packaging  |  Branding  |  Retail Collateral


The number 999 may seem ordinary to the common eye, but is in fact an idea in itself. A Chinese concept incorporated in the Indian scenario, 999 as a brand is a novel idea to the national market. Similar to what 24 carat is, 999 is an aid to gold measure.

Brand Design Story


The biggest hurdle faced was that of the introduction of an idea so new. Plus, a greater challenge was to articulate the number 999 with the visuals of gold.

Drawing Board:

Brand 999 was interpreted as a symbol of luxury, affluence and wealth.
Thus, the messaging – Purity – 9. Clarity- 9. Quality- 9. The thought behind the tagline was to spread the belief that 999 as a brand is exceptional when it comes to the three given words – purity, clarity and quantity.

Concept Behind Logo:

The logo consists of a lotus. In ancient times, lotus was considered as a symbol of luxury, wealth and affluence – poetically and artistically. Additionally, the lotus conceptualizes on the idea of meditation, nakshatra and an overall element of a royal lifestyle.

Brand Language Development.

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